Training

Customer Focused Selling

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1- or 2-day Workshop

Customer Focused Selling (CFS) is a sales training that helps participants develop their consultative selling skills and consistently improve sales results by selling from the customer’s perspective.

The training is based on development areas identified through the SSAT sales assessment and focuses on customer needs, problem-solving, and two-way communication.

The benefits are well documented and the results are clear: 

  • Increased sales volume
  • Increased close ratio
  • More efficient and productive use of sales time
  • More efficient sales management process
  • Greater cross-selling volume
  • Greater repeat and referral sales
  • Better differentiation from competitors 

In our CFS sales training, you will learn how to:

  • Use a customer-focused sales process to build stronger customer relationships

  • Understand the customer’s perspective and clarify the value of your product or solutionIdentify different buying styles, needs, and drivers

  • Listen actively, ask the right questions, and move conversations forward

  • Handle objections and continue driving the sales process

  • Develop customer relationships and create better sales results.

     

Customer Focused Selling

What impact will you see?

    • Improved sales performance through benchmarking and continuous development of your salesforce
    • A strategic approach to selling that capitalizes on the talent and strengths of your sales team
    • Increased sales conversion rates driven by the clear articulation of value and understanding of the client’s viewpoint

Training overview

Length 1-2 days
About Sell from the client’s perspective and help participant improve their selling skills
How? In-house training

Who?

 

Primarily for managers/leaders, client success managers and sales professionals

 

Who should attend?

  • Account Executives
  • Sales Representatives
  • Business Developers
  • Client Success Managers
  • Sales Professionals at any level
book a cfs training

We chose CFS mainly because it is a consultative way of selling with 5 clear and easy to understand steps. 

CFS is a way of getting inside the customers world and selling from their perspective, something we often tend to forget about when selling off our own agenda. 

In addition, this selling style is easy to use when coaching and developing our sales people.  CFS, with the excellent assistance and guidance from Predictio and Michael Kirk-Jensen, has allowed us to increase our revenue but more so become a part of our culture and everyday sales life.


Ryan M. Wesselschmidt, Vice President Sales – EMEA och Asia Pacific – Husqvarna Construction Products