Customer Case

Ica Maxi Gnista

Learn how ICA Maxi Gnista faced the challenge of recruiting the right employees for the summer and, with the help of PI, managed to optimize their recruitment process and achieve impressive results.
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ICA Maxi

Increased proactivity and reduced employee turnover with The Predictive Index®

Background

ICA Maxi Gnista faced the challenge of recruiting the right employees for the summer—people who would not only perform well in customer interactions but also enjoy their work and stay with the company long-term. With the help of PI, they have managed to optimize their recruitment process and achieve impressive results.

Opened in 2014
130 Employees
NPS 8,3

Recruitment process

1. Creating a reference profile:

ICA Maxi Gnista started the process by creating a reference profile for their "ideal" employee. Using the PI tool, their managers completed the PI Job Assessment to gather objective insights into the behavioral and cognitive abilities required for the role. They also collected data on the traits of their current high-performing employees who enjoy their work and have stayed long-term in the store, and compiled this into a Job target profile.

2. Recruitment Workshops:

The next step was to conduct recruitment meetings in the form of workshops. ICA Maxi Gnista held a total of six sessions with 35 participants per workshop. During these meetings, candidates were assessed based on their performance in group activities, focusing on their interaction with other participants and responses to specific questions. Each candidate was given a score based on their performance.

3. PI Analysis and Results:

After the workshop, all candidates completed PI Assessments, and their results were compared to the previously created reference profile. This provided a score, ranging from 1 to 10, indicating how well each candidate matched the ideal profile.

4. Selection and Hiring:

ICA Maxi Gnista then compiled the scores from both the PI assessment and the workshop, hiring the candidates with the highest total scores. In cases where candidates had the same score, a review of their CVs was used to determine the most suitable candidate.

Results

By using Predictio and PI as key components of their recruitment process, ICA Maxi Gnista has not only saved time but also seen tangible results:

  • Proactivity: An increase from 27% to 35%.
  • Customer increase: A steady rise in the number of customers each week since PI was implemented in the recruitment process.
  • Reduced employee turnover: Approximately a 5% decrease in turnover over the past few years.
  • Time efficiency: ICA Maxi Gnista has saved around 20 hours in their summer recruitment process.

The store also achieved its highest-ever proactivity score for a Maxi store, which they believe is a direct result of recruiting individuals who thrive in the environment and genuinely enjoy interacting with customers.

"In this way, I’ve saved an incredible amount of time, and we’ve also seen a reduction in employee turnover as we’re finding people who thrive in our environment and meet our expectations. This year, we achieved the highest proactivity score ever recorded by a Maxi store in customer interactions, which has been a key metric for us for a long time."
 
Robin Stenberg, HR Manager, ICA Maxi Gnista

Conclusion

With the help of Predictio and PI, ICA Maxi Gnista has been able to streamline their summer recruitment while also building a stronger, more engaged team. PI has proven to be an invaluable tool for ensuring the right people are hired, contributing to the store’s overall success.

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